Infographics That Tell a Story
A blog I wrote for my company in a PR recipes series highlighting storytelling tactics. This was focused on how a company can use an Infographic to tell a story, using data.
It would not be an exaggeration to say content marketing is one of the fastest growing trends in both PR and marketing. This is a form of marketing that places emphasis on generating great content, with the goal of creating content so strong that it can essentially market itself through organic shares. This type of content includes blog posts, video, podcast, and what this post is all about, infographics.
Choose the Right Topic.
The topic of your infographic should relate to your client’s industry, but it must also be accessible enough to go viral. You want to create something that people will want to share. A successful infographic can establish your client or brand as a thought leader in the
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